Investor Dashboard & Growth Roadmap
| Property | Tier | Revenue | Nights | ADR | Bookings | YoY |
|---|---|---|---|---|---|---|
| 6913 Barndominium | ★ Premium | $42,759 | 56 | $764 | 21 | New |
| 6883 Deck with View | ★ Premium | $19,591 | 50 | $392 | 18 | New |
| 6260 Mountain Views | Standard | $18,411 | 94 | $196 | 34 | +11% |
| 6834 Cozy Cabin | Budget | $12,042 | 74 | $163 | 31 | -7% |
| 6280 Stunning Views | Standard | $10,373 | 51 | $203 | 23 | -36% |
| Fox Creek (3 cabins) | Budget | $20,302 | 140 | $145 | 47 | New |
| PORTFOLIO TOTAL | $123,479 | 465 | $266 | 174 | +170% | |
| Month | Revenue | Nights | ADR |
|---|---|---|---|
| January | $11,279 | 48 | $235 |
| February | $9,416 | 42 | $224 |
| March | $21,799 | 82 | $266 |
| April | $23,836 | 99 | $241 |
| May | $42,547 | 153 | $278 |
| June (partial) | $14,602 | 41 | $356 |
| Month | Bookings | Revenue | Status |
|---|---|---|---|
| June (rest) | 26 | $31,356 | Strong |
| July | 18 | $30,587 | Strong |
| August | 13 | $25,267 | Good |
| September | 6 | $11,057 | Soft |
| October | 1 | $449 | Gap |
| November | 5 | $22,950 | Building |
| Total Pipeline | 72 | $129,074 |
Couples retreat underpriced at $203 ADR. Opportunity to reposition as romantic getaway at $300+.
Lowest ADR ($163). Steep driveway, no Starlink. Needs differentiation or volume strategy.
Fall foliage season (Sep-Oct) is a major opportunity. Burke County has peak leaf season mid-October. Currently capturing almost none of this demand.
Currently $203 ADR for a private couples retreat with hot tub, mountain views, and seclusion. Revenue per sleeper ($102) suggests massive underpricing. Target $275-350/night with premium amenities: robes, champagne service, upscale toiletries.
Launch "Fall Colors Special" promotion for Sep-Nov. Offer 3rd night free or 20% off week stays. Target local markets (Charlotte, Raleigh) with social ads. Fill the October gap before it's too late.
Three identical creekside cabins = family reunion opportunity. "Book all 3" package with combined cleaning discount. Cross-sell to existing guests. Target wedding parties and corporate retreats.
Options: (A) Go pet-friendly (only pet property in portfolio), (B) Weekly/monthly discounts for remote workers, (C) Upgrade to Starlink, (D) Accept lower-tier role with volume pricing. Decision needed.
Increase use of "StayAgain" 10% direct booking code. Build email list from past guests. Reduces Airbnb/VRBO fees (3-15%). Add perks for direct: early check-in, late checkout.
Partner with local vendors: Lake James pontoon rental, Silver Fork Winery tastings, Root & Vine dinner reservations. "Mountain Romance Package" or "Adventure Getaway" bundles at premium pricing.
| Current Run Rate (annualized) | $285,000 |
| + 6280 Repricing ($100/night uplift x 100 nights) | +$10,000 |
| + Fall Campaign (fill Oct gap, boost Sep/Nov) | +$20,000 |
| + Fox Creek Group Packages | +$8,000 |
| + Direct Booking Fee Savings | +$5,000 |
| + 6834 Differentiation | +$4,000 |
| Conservative Target | $332,000 |
| Property | Location | Beds/Baths | Sleeps | Key Amenities | 2026 ADR |
|---|---|---|---|---|---|
| 6913 Barndominium | Morganton | 5/5 | 14 | Pool, Pickleball, Hot Tub, Game Room | $764 |
| 6883 Deck with View | Morganton | 6/3 | 14 | Hot Tub, Views, Two Kitchens | $392 |
| 6260 Mountain Views | Morganton | 3/2 | 6 | Hot Tub, Views, Arcade, Shuffleboard | $196 |
| 6280 Stunning Views | Morganton | 1/1 | 2 | Hot Tub, Views, Romantic Retreat | $203 |
| 6834 Cozy Cabin | Morganton | 3/2 | 6 | Hot Tub w/Gazebo, Wood Fireplace | $163 |
| 33 Fox Creek | Bryson City | 2/1 | 4 | Hot Tub, Creekside, Outdoor TV | $137 |
| 69 Fox Creek | Bryson City | 2/1 | 4 | Hot Tub, Creekside, Outdoor TV | $148 |
| 85 Fox Creek | Bryson City | 2/1 | 4 | Hot Tub, Creekside, Outdoor TV | $149 |