Sleeps 14 · 6BR · 3.5BA · windows ending June 11, 2026
Last 365 days
$35.3K
31.8% occ · ADR $436 new
Last 90 days
$16.4K
37.8% occ new
Last 30 days
$7K
50.0% occ · ADR $464 new
Next 30 days
$6.7K
33.3% booked
Next 90 days
$11.5K
17.8% booked
Booked ahead (all)
$27.1K
10 stays · thru 2027-06
Booking pace: 11 reservations made in the last 90 days worth $22.2K. (No prior-year baseline — property launched recently.)
3.0 nights avg stayparty of 8.3books 35 days out4.82★ last 12 mo (17 reviews all-time)airbnb 68% · direct 17% · vrbo 15%
Revenue & occupancy by month
bars = monthly revenue (green = on the books, future) · line = occupancy
earned revenuebooked (future)occupancy %
What's working
ADR strengthening: $436 (12-mo) → $464 last 30 days, second only to 6913.
Best direct-booking share in the portfolio (17%) — repeat large groups book direct.
Two kitchens + 14 beds is a real large-group differentiator; 4.82★.
What's holding it back
Summer pipeline is thin: next 30 days only 33% booked ($6.7K), next 90 just 18% — versus 77% at its sister property next door.
No signature wow-amenity: guests comparing it to 6913 see the gap, and there's nothing to anchor a memory to.
Books late (35-day lead) which makes thin months look scarier — but the f90 number is genuinely soft.
Versus the rest of the Morganton five
last 365 days revenue
Market check — Morganton / Burke County NC
Market occupancy 42–56% (AirROI low / AirDNA high) · market ADR $160–190 · median $143 · top 10% $366+ · typical listing $17–21K/yr typical listing. This property: 31.8% occupancy · $436 ADR · $35.3K last 365 days. Supply +8–21% YoY but revenue/listing still +11% — no saturation yet. Burke County visitor spending $154M in 2024 (+11.9%, 2nd-fastest in NC). Watch: post-Helene Asheville demand tailwind fades as that market recovers.
The plan — how we make this property better
ordered by priority
Fill the summer gap NOW DO FIRST
Cost: $0Payoff: Defend ~$10–15K of at-risk summer revenueEffort: This week
July/August are open while the market books. Run a 3-week push: 10–15% off unbooked mid-summer weeks inside 21 days, midweek and 4+ night discounts on, and a “weekly rate” enabled. Pull back the moment f30 occupancy crosses ~55%.
The basement rec area + second kitchen are already there — add pool/ping-pong, 2–3 arcade cabinets, a projector wall, and the snack-bar framing. For 14-person family groups this becomes the reason to pick 6883, and it photographs like a headline amenity.
Concept sketch — Concept plan — existing basement footprint, second kitchen becomes the snack bar.
Evening deck lounge HIGH VALUE
Cost: $1.5–2.5KPayoff: Earns the listing name after dark; extends seasonsEffort: A weekend
String lights, a fire table conversation set, and a mounted heater turn the property's namesake deck into the place evenings happen — and into the twilight cover photo.
Concept sketch — Concept sketch — the “Deck with View” after dark.
Market the compound with 6913 WORTH DOING
Cost: ~$0Payoff: Spillover from 6913's demandEffort: Low
28 beds within a 2-minute drive: cross-link the listings (“Need more room? Our barndominium next door…”), one shared Groups & Weddings page, bundle pricing for buyouts. Industry tailwind: 5–6BR homes are the fastest-growing booking segment (+10–12% YoY, AirDNA Dec 2025).
Add an EV charger WORTH DOING
Cost: $600–1,200 installedPayoff: +6.8% ADR (AirDNA amenity study) — amplified where public charging is scarceEffort: A day
6913 has one; 6883 doesn't. Burke County has almost no public charging, which is exactly where the amenity data shows the biggest lift. Cheap parity move that also keeps EV-driving Charlotte/Atlanta guests in-family.
Drone + golden-hour photo refresh WORTH DOING
Cost: ~$350Payoff: Click-through liftEffort: One evening
The view is the product; the gallery should open with it at its best.
Current amenities (verified against guidebook/knowledge base):
Hot tubMountain-view deckTwo kitchensFire pitStarlinkYouTube TV
Revenue = Hospitable payout (nightly + cleaning fees, net of platform host fees) — what actually hits the bank. Trailing windows assign revenue by check-in date; forward windows and occupancy are computed night-by-night. Occupancy is measured against each property's time in service. Data: Hospitable export Jun 11, 2026 (1,003 reservations, all platforms). Market figures: AirDNA / AirROI / Rabbu public data — see sources where cited. Concept sketches are illustrative, not to scale.